About the Department
The Department of Management Studies offers a vibrant and industry-relevant Marketing specialization that focuses on preparing future-ready professionals who can strategize, sell, brand, and manage business growth in highly competitive markets. The department fosters a deep understanding of consumer behavior, marketing analytics, digital campaigns, and sales management through hands-on learning, simulations, and field projects.
About the Course & Curriculum
The 2-year M.B.A. in Marketing program is affiliated to Anna University and approved by AICTE. It is crafted to develop expertise in creating, communicating, delivering, and capturing customer value in the modern digital and global business environment.
Key Subjects in Marketing Specialization
- Principles of Marketing Management
- Consumer Behavior and Market Research
- Product and Brand Management
- Advertising and Sales Promotion
- Retail Management and Merchandising
- Services Marketing
- Strategic Marketing
- Digital and Social Media Marketing
- Business-to-Business (B2B) Marketing
- International Marketing
- Sales and Distribution Management
- Marketing Analytics using Excel/Tableau
Program Highlights
- Industry marketing projects and campaigns
- Sales pitch competitions and market surveys
- Guest lectures from brand managers and digital marketers
- Internship with marketing divisions of reputed firms
- Capstone project on marketing strategy or consumer insights
About the Laboratory / Facilities
- Digital Marketing Lab with SEO, SEM, Google Ads Training
- Market Research Lab with SPSS and Survey Tools
- Multimedia Lab for Advertising and Content Creation
- Simulation-based Marketing Strategy Games
- Social Media Analytics Dashboard
- Branding and Creative Design Studio
- Access to journals like Business Line, Economic Times, and Campaign India
- To provide modern marketing education rooted in creativity, data, and ethics.
- To prepare students to lead customer-centric organizations with innovative strategies.
- To blend technology and market insight for real-world business impact.
To be a leading institution in marketing education that produces dynamic marketers, brand strategists, and entrepreneurs who influence market trends and consumer decisions globally.
Graduates in Marketing specialization can pursue high-growth roles in:
- Brand Management
- Digital Marketing Executive / Strategist
- Market Research Analyst
- Advertising and Media Planner
- Sales and Distribution Manager
- Retail Operations Manager
- Content Marketing Manager
- Product Manager / Marketing Consultant
- Event Management & Public Relations
- Start-ups / Entrepreneurship
Top Industries Hiring :
FMCG, Retail, E-commerce, Advertising Agencies, Real Estate, EdTech, Automobiles, Banking, Media & Entertainment, Startups, and Consulting.
Eligibility Criteria
- Any UG degree (BBA, B.Sc., B.Com., B.E., B.A. or equivalent) from a recognized university
- Admission based on TANCET scores or as per Anna University and Tamil Nadu Government guidelines
- Minimum qualifying marks in UG program